美國速食業龍頭麥當勞在 2015 年年中宣布子公司將撤出台灣,全台 350 間左右直營門市,將以加盟權利讓售的方式另尋買主震撼全台,而事件沉寂一段時間,現在再有新進展,傳出將由仰德集團二少東、國賓飯店總經理李昌霖出線接手。
麥當勞台灣品牌經營權易主再度浮上檯面,據平面媒體《壹週刊》報導,台灣仰德集團二少東、國賓集團總經理李昌霖擬以 3 億美元(約 96 億新台幣),買下台灣麥當勞 20 年品牌授權及旗下資產且最快將於農曆年後完成簽約。
今年 3 月即傳出仰德集團有意出手買台灣麥當勞經營權,當時李昌霖極力否認,然現在仰德集團態度轉趨低調,據媒體報導,國賓飯店聲明表示,一向專注飯店本務,不會涉獵不熟悉的業外投資,強調關於購買麥當勞一事,國賓並未參與投資,但也透露是家族個人成員及其投資團隊在評估與主導。
台灣麥當勞在去年 6 月宣布將經營模式調整成授權經營,在台尋求買主,震撼全台,而這並非單一個案,而是麥當勞全球戰略調整的一環,麥當勞管理長(CAO)Pete Benson 在去年 5 月透露,要把 3,500 家餐廳經營權售出,預計 2018 年全球 90% 的分店都將轉換成特許經營模式。
資料來源:http://finance.technews.tw/2016/12/21/tw-mcdonalds/
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